Employment

Sanford Guide is a family owned and operated small business working to provide industry-leading guidelines and technologies to medical providers around the world. Join our team to help improve anti-infective prescribing and promote antimicrobial stewardship while maintaining a healthy work-life balance.

 

Current Job Openings:

Director of Marketing

Director of Marketing

Work Schedule: Full-Time

Work Location: On-site in Sperryville, VA and/or remote

Salary: $100,000+ & benefits (based on experience & qualifications)

Deadline: Open Until Filled

 

Antimicrobial Therapy Inc., publisher and developer of Sanford Guide healthcare solutions, seeks a full-time Director of Marketing to take our outreach and marketing efforts to the next level. The successful candidate will have a “roll up the sleeves and get it done” attitude, be self-motivated, highly organized, technically savvy, and excited about joining a small and nimble team that works hard to improve healthcare around the world. 

 

Antimicrobial Therapy, Inc., now in its 52nd year, is a leading provider of rapid-reference materials that aid prescribers and pharmacists in the treatment of infectious diseases and appropriate use of anti-infectives. We have top-rated mobile apps, an API that integrates our content into healthcare IT platforms, and a web portal, together supporting an estimated 500,000+ users around the world. 

 

Our ideal candidate will have extensive marketing experience and a comprehensive understanding of the healthcare market, including hospitals & health systems, diagnostic laboratories, clinical surveillance platforms, EHRs, pharmacy chains, primary care offices, long-term-care facilities, and more. While contract support will be available for some marketing functions, most work will need to be completed independently by the Director of Marketing. This position will report directly to senior management, but will not initially have significant supervisory responsibilities - as a small company, you will be the marketing “department.” 

 

Sanford Guide values diversity in all its forms. Applicants of all backgrounds and identities are encouraged to apply.

 

Duties:

  • Provide multifaceted marketing expertise and leadership for a strong brand with 50+ years of global leadership
  • Develop and manage a marketing budget for both B2C and B2B efforts
  • Train sales staff in brand, messaging, etc., continually refining processes and messages
  • Participate in sales meetings to review the sales pipeline, resolve challenges, and identify strategies to grow market share and close sales
  • Establish and monitor key marketing performance efforts to provide market research, forecasts, competitor analysis, campaign ROI, and industry trends
  • ​​Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
  • Develop marketing strategy and sales forecasting for new and existing products
  • Establish and grow a target market share
  • Negotiate contracts and work with contractors to assist with and manage some marketing functions
  • Coordinate participation in trade shows
  • Maintain content on our marketing site and implement SEO strategies
  • Manage social media presence and respond to social media contacts
  • Develop video advertisements and product demos

Required Skills & Qualifications:

  • Bachelor’s degree
  • 3+ years in healthcare marketing 
  • Excellent written and verbal communication skills
  • Proven ability to develop and implement marketing campaigns and plans
  • Experience managing a budget, measuring and reporting on ROI
  • Interest in marketing for both a domestic and global audience
  • Experience with web site content development, SEO, and search ads
  • Comfortable with MS Office and Google Suite
  • Maintain current vaccinations for influenza, COVID-19, and other viruses as necessary
  • Eligible to work in the United States

Desired Skills & Qualifications:

  • Graphic design experience or training
  • Video editing experience
  • Master’s degree

Compensation & Work Environment:

  • $100k+ (Competitive, based on experience & qualifications)
  • 100% health insurance for employee, assistance for family
  • Minimum 4 weeks paid leave per year
  • 12 paid holidays (13 for US veterans)
  • Profit-sharing 401k
  • Support for remote work, on-site office available as well
  • Occasional travel (10-15%) will be required, both to visit our physical office in Sperryville, VA and to assist with trade show participation.
  • Flexibility in schedule (negotiable)
  • Casual, supportive, and collaborative environment
  • Opportunities for skill development and growth in position

To Apply:

Submit a cover letter and resume to: employment@sanfordguide.com